Project Overview
Standard Turf and Standard Carpets are globally recognised manufacturers of carpet tiles, artificial turf and customised flooring systems, supplying large-scale commercial, hospitality, residential and landscape developments worldwide. Their participation in international trade exhibitions forms a core part of their global growth strategy, enabling direct engagement with architects, contractors, distributors and procurement teams across multiple markets. To support this strategy, Standard Turf and Standard Carpets appointed Pangea Events as their exhibition stand partner, seeking a team capable of delivering consistent, high-quality exhibition environments across multiple countries. The client required a vendor who could fully understand their brand guidelines, interpret their aesthetic and technical preferences, and manage international execution smoothly without becoming an operational burden. Pangea Events was selected for its experience in exhibition stand design in Dubai and its ability to deliver controlled, reliable builds across diverse international venues.
Client Requirements
The client required an exhibition stand solution that could present multiple flooring product categories in a clear and engaging manner while maintaining a premium, engineering-led brand identity reflective of their global positioning. All stands needed to be designed entirely in the UAE, leveraging Dubai’s high standards for exhibition stand design and fabrication, while being executed seamlessly across different international markets. The programme also required adaptability to varying venue regulations, hall layouts and cultural expectations, without compromising brand consistency. Beyond visual impact, the stands needed to support higher visitor engagement, encourage longer dwell time and assist sales teams in converting trade visitors into meaningful business leads. The central challenge was achieving clarity, openness and visual balance despite the wide variety of flooring products displayed within a single stand environment.
Pangea Event’s Solution
Pangea Events delivered the programme through a structured, repeatable exhibition workflow, managing design, technical planning and international execution from its Dubai headquarters.
1. Concept Development and 3D Design
Pangea’s design team developed clean, architectural 3D exhibition stand concepts that balanced strong brand presence with effective product display. Each concept focused on zoning, visitor flow and material visibility, allowing the client’s products to be showcased without visual clutter. Multiple design iterations were developed collaboratively with the client to refine proportions, layouts and branding visibility before final approval.
2. Technical Drawings and Engineering Precision
Following design approval, Pangea’s architects produced detailed technical drawings required for fabrication and venue approvals. This process ensured accuracy, compliance and consistency across all locations, allowing each stand to meet local engineering and safety regulations while maintaining identical build quality and finish.
3. Multi-Country Execution Managed from Dubai
All planning, coordination and project management were handled from the UAE, enabling the client to benefit from a single point of control. Pangea supervised fabrication and installation across multiple countries, ensuring consistency and smooth execution at every venue. Exhibition stand installations delivered during the programme included:
- Saudi Arabia – Big 5 Construct Saudi, February 2025
- Germany – Koelnmesse Trade Show, October 2025 (Standard Turf)
- India – Acetech Exhibition, Bombay Exhibition Center, Mumbai, October 2025 (Standard Carpets)
- UAE – Big 5 Global, Dubai World Trade Centre, November 2025 (Standard Turf)
- Turkey – Trade show installation, January 2026 (Standard Turf & Standard Carpets)
Stands for both brands were designed in the UAE and executed on site across each destination. Pangea’s project managers travelled from Dubai to oversee construction, installation and dismantling, ensuring quality control and efficient handover.
4. Product-Centric Spatial Storytelling
Each stand was designed as a walk-through product environment, guiding visitors naturally from brand introduction to individual product categories and tactile interaction zones. Lighting, display structures and spatial planning were carefully aligned to highlight textures, colours and material performance, supporting both technical demonstrations and sales discussions.
5. Business Outcomes Through Design
By combining strategic layout planning with consistent brand architecture, Pangea delivered exhibition stands that attracted high-quality footfall and encouraged deeper engagement. The environments supported longer visitor dwell time, clearer product understanding and more focused business conversations, directly contributing to the client’s global commercial objectives.
Exhibition Stand Design and Build from Dubai
Pangea Events provides exhibition stand design and build services from Dubai for clients exhibiting across the UAE and international markets. From concept development and technical drawings to fabrication, installation and on-site supervision, our team delivers consistent, high-quality exhibition environments that support global brand presence.